Internet Marketing







What is Web Marketing?


Online Marketing is application of Internet and associated technologies to accomplish the company's marketing goals.


Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product or service, offer details to prospective consumers and to reach different geographical regions and specific niche markets.


CUSTOMER centered marketing is the secret for success of any company. Concentrating on client wants and needs will help a service to please actually to thrill its consumers more effectively and effectively. Because obtaining a brand-new consumer is costly than keeping the existing client, Building close relationships and maintaining existing customers is very essential.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely crucial.


Web Marketing Tools


Search Engine Marketing


Search Engine marketing is necessary because 85% of Internet surfers use online search engine to discover new websites. Research reports show that the majority of online purchases stem from online search engine. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.



Email Marketing


Email is the most popular online activity. According to the research study findings 96% online users utilize E-mail. E-mail marketing can be used to drive sales, provide customer support and to develop close relationships with the customers. E-mail marketing is a cost efficient Internet Marketing tool and the results can be easily determined. We can anticipate a greater action rate around 10-- Internet Video Marketing 15% from an internal E-mail list. , if we are to rent an E-mail list from an outside source the response rates will be around 1 %.
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Affiliate Marketing


This is called the revenue sharing service design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Due to the fact that you pay only for efficiency, affiliate marketing is run the risk of complimentary and expense reliable marketing. Affiliate marketing makes it possible for organisations to reach specific niche markets in a more expense efficient way.


Banner Advertising


Banner marketing was quite popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfying banner advertising still thinks about as an effective branding tool.


Viral Marketing


Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites.


Promotion


Promotion has to do with producing awareness, building trust and credibility. Online news release circulation plays the main role in this.


Search Engine marketing is crucial due to the fact that 85% of Internet internet users use search engines to find brand-new sites. E-mail marketing can be used to drive sales, supply consumer service and to develop close relationships with the clients. E-mail marketing is an expense reliable Internet Marketing tool and the outcomes can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of info about brand-new websites.

















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